The Value In Email Marketing

With availability, and cost efficiency of advertising on the web today it is the first choice for bands, to use myspace, twitter, facebook and youtube to market themselves. These outlets are all free, easy to use, and gives bands access to thousands of people. The pit fall in social networking is the saturation of the market, and the amount of work needed to update them all. With the amount of friends facebook/twitter users aspire to have, they are bombarded with self promotion from the time they login. I believe there is a better solution to promote, and gain valuable information in return from fans, and that solution is email marketing.

Although this service isn't always free, if set-up properly can be a very easy/effective tool to target fans at specific times and locations, and even months in advance. With the software that is available today a band can create an email for every show, set a timer of when to deploy the email to all the fans within 100 miles from their show and deliver the email exactly a week before the show. This leaves the band hands free from having to promote while on the road. Technology also allows the band to see how many people have opened the email and what they are clicking on.

The advantage of email marketing is the information that can be tracked and used for better target marketing. This can become very useful prior to a tour. A band can send an email with new merchandise designs and track which items people are most interested in prior to making orders, and saving money on product that people aren't interested in.

Another strong advantage to email marketing is direct delivery. Bands don't have to make a post on their social networks and hope people are looking at it. When you send an email it goes directly to the person, and you can track to see if they've opened the email. A fan will have a facebook, twitter, myspace and youtube account but those accounts were created by one email address, which narrows down the hassle of trying to get their attention on which ever social networks they are signed up with.

The cost of email marketing is very manageable, some services offer free accounts for businesses with a limited amount of subscribers. If your list exceeds this number there are various payment methods, like a monthly payment plan or pay as you go. The bulk of your cost is in the start up, hiring a designer and developer to create the initial email templates and set them up for businesses to re-use.

This type of marketing has been around since the beginning and will be around till the end of the internet. It’s not a trendy technology that’s going to go out of style at some point in the future. Emails are the most stable source of communication now and forever for internet users. Emails are required to sign-up for all social networks and a must have for online users. Offline users are required to provide an email for job applications, health forms and government documents. So take advantage of this stable technology and use it to help reach fans or customers and gain valuable information to operate more efficiently.

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